A Sound Logo is the most established audio asset in Sound Branding. When done right it can have a huge impact on brand recall and recognition. The most famous examples are McDonald’s "I'm lovin it", the five notes of Telekom or Netflix’s distinctive sound design in the beginning of a movie/series.
The short duration of a Sound Logo makes it the perfect tool to strengthen recognition, as it can easily be used at all relevant touchpoints within brand communication. Besides having the greatest impact on recognition and recall, it is the perfect tool to differentiate from competitors, as it aurally embodies your visual logo. Furthermore, it is the most flexible audio asset for maintaining consistency in brand communication and can be implemented on all communication channels, from TV and radio over customer service to podcasts.