The in-store experience is a critical element of the windsor. brand: each store is designed with a deep understanding of how small details add up to lasting impressions. Our task was to develop a music curation that fits seamlessly into this world and complements the space in a meaningful way. Our mutual goal was not to entertain or distract, but to extend the brand’s language into sound.

The result is a music curation that enhances the store atmosphere in a subtle yet deliberate way, mirroring the quiet confidence of the windsor. identity. To achieve this, we built a music profile rooted in contemporary genres such as downbeat, dream-pop, and folktronica. Soft neo-soul and boogie references add energy without feeling out of place, while subtle jazz textures bring depth and a familiar warmth. The selection flows organically throughout the day, always staying within the framework of the brand’s distinctive musical identity. The windsor. customer values quiet signals of quality over seasonal trends: Precision, craftsmanship, and clean design act as the brand’s markers of true sophistication. In developing the Custom Soundtrack for windsor., we followed the same philosophy.

Research shows that well-curated in-store music can increase dwell time, improve customer perception, and subtly influence purchase behavior. For a brand like windsor., this effect is particularly relevant. The soundtrack isn’t there to draw attention - it creates a sense of ease, encourages exploration, and reinforces the brand’s high standards. By aligning music with the mindset of the windsor. clientele, we help extend the brand’s attention to detail into the auditory space. This creates a consistent sensory experience that supports not just how the space looks and feels, but how it is remembered.

The playlist is scheduled with daily and weekly dynamics in mind, adapting to the natural flow of the retail environment. Store teams can provide real-time feedback via the HearDis! player application, which allows the music to evolve in step with campaigns and seasons. Developed alongside the music profiles for JOOP! and Strellson, the windsor. Custom Soundtrack doesn’t shout for attention. It supports focus, creates a sense of calm, and lets the garments speak for themselves - a soundtrack for a brand that doesn’t need to speak loudly to leave a lasting impression.