Toyota commissioned us to conceptualize, produce and create three custom tracks that capture the distinctive character of the Aygo X JBL Special Edition, combining emotion and technology in a contemporary package ideally suited to a busy European lifestyle. Mirroring the youthful Aygo X’s fresh and fun attitude, the three-track playlist includes a drive through Berlin, a playful collection of sounds generated by the vehicle itself and an informative discussion about audio technology.

Take a listen below:

Listeners are transported to the heart of Germany’s capital for an evocative audio journey at the wheel of the nimble Aygo X JBL, which has the agility and confidence-inspiring driving position to excel in an urban environment. A microphone inside the vehicle captured every sound of a trip through a varied city soundscape, evoking a sense of adventure whilst encouraging the listener to relax on a stress-free journey. Mechanical sounds combine with the ebb and flow of traffic through Berlin, where passing bicycles ring their bells and the hum of sidewalk conversation is punctuated by the rumble of nearby traffic. 

For deeper relaxation, listeners can immerse themselves in the ASMR Textures track, inspired by the concept of autonomous sensory meridian response (ASMR), the physical sensation created by sounds, often everyday noises, which promote relaxation. ASMR sounds are used to unwind and banish the stresses of a busy life, and the concept has grown in popularity, with some tracks being streamed by millions of users. A seven-minute track consists of curious, calming ASMR recordings from inside and outside the Aygo X, generated by different touch actions on the various materials, all captured by ultra-sensitive microphones during a dedicated studio recording session. The sounds were arranged and processed using effects such as reverb, delay and panning to create a holistic experience designed to stimulate emotions.

For intellectual stimulation, a six-minute podcast-style discussion from inside the Aygo X JBL concludes the playlist and provides fascinating insights into the development of its premium sound system, fitted as standard in the new special edition. Kyle Concessi, JBL’s Automotive Sound Owner for the Americas and Europe, reveals the secrets of designing a successful in-car audio system. Listeners discover the challenge of creating dynamic and clear sound within the confines and limitations of a vehicle interior, as well as the solutions used to achieve a wide sound stage inside the compact but spacious Aygo X.

In keeping with the connected and convenient Aygo X, “The Sound of Noise” playlist is available now on streaming platforms. Aygo X JBL drivers can stream the content directly to the vehicle via wired and wireless smartphone connectivity using Android Auto® and Apple CarPlay®, all controlled on the large 10.5-inch high-definition touchscreen display unit.
We would like to thank the whole team at Toyota and JBL for the great collaboration, as well as, Dovile Sermokas for the on-site photography, fiftyfour.audio and Alexander Wahl for the support.