With its bold and confident identity, STRELLSON is famous far beyond the German-speaking markets. For decades, the Swiss-based brand has been recognized for long-lasting, high-quality menswear collections that strike a balance between wearability and casualness, while remaining trendy and modern. Unlike many other brands, STRELLSON creates inclusive collections for confident men of all ages and fashion sensibilities who appreciate the timeless quality of clothing that lasts beyond one season. As a tribute to this valuable and distinctive identity, we have created a diverse and urban-sounding Custom Soundtrack for all of the brand's retail spaces, bringing the STRELLSON identity to life through sound. 

Curating soundtracks for all HOLY FASHION brands simultaneously gave us the unique opportunity to craft distinct and highly individual music profiles for each brand in the group. Click here to read more about our approach to the other HOLY FASHION brands, JOOP! and windsor.

For STRELLSON, we were lucky enough to work closely with the brand's fantastic teams at their flagship stores in Constance, Germany and Zürich, Switzerland, who provided us with deep insights into their target audiences and customer profiles, and were therefore an integral part of the final content selection and planning for the global launch. 

STRELLSON's playlist is a diverse and multilayered reflection of its brand identity: Confident and aware of the current zeitgeist, yet shoppable and accessible enough for a more conservative clientele. With a foundation of electronic music, some street style and hip-hop influences add an edge to the mix, while hand-picked soul and funk tracks bring authenticity. And, of course, the music selection is planned according to the time of day and day of the week, so that the music always provides the perfect backdrop for the sales floor experience - a little more laid-back during the week, with faster beats and a higher pace for the busy weekend hours. 

In addition, STRELLSON store teams can provide real-time feedback on the playlist via the HearDis! app. This ensures ongoing refinement of the music selection, creating a dynamic and continuously evolving soundtrack tailored to the brand's retail spaces.