Moderators Tanja Reiners and Malte Eckert meet each month with communication experts from renowned agencies and companies and with leading creatives, strategists and doers. The narrative thread in the conversations address smart tactics and novel approaches used in external communication to grow brand awareness, reach new audiences and reinforce the brand-customer bond.
Which channels do our guests use to send and receive important messages? How do they carry that out? And which stories do they tell for which outcome? The aim is to present outstanding campaigns or projects and offer in-depth insights into all disciplines of corporate communications.