The challenge was to create two unique audio spots in nine languages for all European stores across 17 countries. To ensure local relevance and clarity, we collaborated with professional translators to adapt the scripts and sourced native voice actors from our extensive network. Each spot was recorded in high-end studios, ensuring the highest production quality and brand consistency.
To seamlessly integrate the campaign soundtracks, we selected a matching music production from the HearDis! library, reinforcing the energy and urgency of the Black Friday promotions. The final step was scheduling the precise playout timings using our proprietary software, ensuring that each store delivered the right message at the right moment.