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for Mercedes-AMG

A sweeping synth soundtrack fuels a powerful night drive with the new C 63 S.

The new C 63 S, one of Mercedes-AMG’s most popular models, enters a new era. It comes with four cylinders, a hybrid drive and electrically assisted exhaust turbocharger instead of the classic V8 motor - a revolutionary and completely new approach to AMG.

AMG - Here's To The Heart

To introduce the new under-the-hood dynamics, antoni teamed up with renowned Anorak x Somesuch director Rollo Jackson, whose roots in music, contemporary British culture and fashion led him to shoot music videos for artists such as Stormzy, Jamie XX and James Blake, as well as numerous highly acclaimed commercials. His bold directing style and electric use of color fit perfectly into the brief – where luxury and emotion take a thrill-ride with power and performance.

Campaign Soundtrack

In 'Here’s to the Heart', we follow F1 driver George Russell’s first encounter with the car - a powerful, emotionally charged night drive accompanied - and commentated on - by the 'heart' of the car, aka the motor. Both driver and vehicle are intrinsically connected to show off the car’s speed, agility and F1 capabilities – accentuated by VFX liquid metal motifs, the films pacing, the dancing heart’s effortless movements and George’s famous F1 iconography – all intercut for a dynamic, full-throttle film.

The soundtrack to the film comes from our audio production department playdis, which composed and produced a mesmerizing synthesizer anthem.

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