Credits
Client: Mercedes-Benz
Agency: antoni
Production: Spellwork
Hitting the ZeitgeistthroughAudio Production
Tailormade soundtrack accompanies the new A-Class compact car.
for Mercedes-BenzTailormade soundtrack accompanies the new A-Class compact car.
The idea was to create a soundtrack that had both grit and abstraction to complement the clean visuals. It was inspired by the momentum and feeling of the originally licensed campaign song, but we wanted it to sound more playful and imaginative to transform the vibe into something more classy and long-lasting. So that's why we teamed up with South-African vocalist Nonku Phiri to complete this new original composition.
