The 360° campaign will be played out on TV, radio and digitally. "You love...? You get...!" is the company's clear promise to its customers that they will find exactly what they need for Easter at Kaufland - and with the usual wide selection.
The aim of the soundtrack was to go into a positive and emotional direction to add more warmth to the film, without sounding expectable or too commercial. The result is a bespoke composition that creates a fitting contrast between the modern-looking film and the warm vintage sound of the music. The overall impression of the song feels more like a classic than typical background music.
The campaign was directed by Lars Timmermann