We rose to the challenge of providing flexible, top-notch music content and sound quality for 60,000 square meters of retail space. With a growing emphasis on omnichannel experiences and customer journeys, sound is a crucial aspect that can make all the difference. The task was clear: conceive, plan, and execute a custom, innovative loudspeaker system for the entire area without sacrificing sound quality. To achieve this goal, a closely-knit network of 360° loudspeakers was distributed to provide a seamless sound experience. Subwoofers, positioned in a discreet manner, enhance the overall sound quality and contribute to visitors' comfort without drawing attention. The zoning of the loudspeakers ensures that sound is present throughout the store while adapting to structural specifications and acoustic challenges, such as background noise from checkout areas and escalators.