Founded over three decades ago by designer Wolfgang Joop, the brand has earned the love of fashion-conscious fans around the world who celebrate its premium designs. JOOP! collections are created for open-minded, self-confident people who celebrate the best moments in life and are always on the lookout for something special. JOOP! is sexy and elegant, and every piece bearing the iconic cornflower logo is a statement of confidence - from ready-to-wear pieces to luggage and accessories. HearDis! was tasked with developing a custom in-store music curation for the JOOP! brand stores and showrooms that would convey the same sophisticated and optimistic vibe and extend the JOOP! story into the audible universe to set the right tone for its discerning clientele.
Elevating Brand ExperiencethroughMusic Curation
Translating an iconic German brand’s identity into the language of music.
for JOOP!Translating an iconic German brand’s identity into the language of music.
Even though it has become a household name, JOOP! has never stood still. Carrying an open and sensual identity through its collections, HearDis! has curated a Custom Soundtrack for JOOP! that makes the brand's unique story audible.
Whenever an issue comes up, we’ve got dedicated contacts who provide quick, hands-on support.
It is in the JOOP! DNA to always be out of the ordinary - and we have made this the foundation of our music curation. While electronic genres like house and lounge are at the center of the soundtrack, we have made sure to select artists and tracks that are off the beaten path - because JOOP! is anything but mainstream. Retro disco elements add a sense of nostalgia, while neo-soul influences bring warmth and sophistication, creating a soundscape that is exciting, stylish, and unmistakably JOOP!.
Beyond enhancing the store atmosphere, the JOOP! Soundtrack is dynamic and adaptable. As always with our Custom Soundtracks, the final playlist follows a uniquely designed schedule, ensuring seamless progression throughout the day without repetition - creating an immersive environment that evolves with the rhythm of retail. The JOOP! teams in all locations have the opportunity to share their feedback on our curations in real time through the HearDis! player application, which further ensures the Custom Soundtrack keeps evolving along the brand’s expectations. Additionally, current campaigns can be reflected through the music selection, extending the storytelling of each collection into the listening experience within JOOP! stores and showrooms.