Specialized in high-performance sports cars and legendary for its innovative and beautiful automobile designs, Porsche has once again scored with the launch of a new model, exquisitely blending sportiness, design and everyday practicality: the new Macan.
The compact SUV is intended for those whose lifestyle is ignited by adrenaline and passion, where taking risks and thirst for adventure are the essentials for experiences that make one feel alive. And what better medium to express such attitude than music? Our versatile approach to audio branding and content marketing made it possible to craft the sound of the car’s slogan: “Choose Thrilling”.