The soundtrack: A cover version by The Protomen of Phil Collins' iconic song ‘In The Air Tonight’. The Creative Music Supervision was conducted by Michel Gaubert from Paris. Our licensing & clearing department was responsible for the legal challenges when working with such an iconic and well-known song.
The campaign itself was directed by legendary fashion photography duo, Mert and Marcus and conceptualized by Team Laird. It will be showcased in cinemas and streaming platforms, including Amazon Prime, Netflix and HBO Max

The BOSS ONE Bodywear collection was celebrated at an exclusive event on January 30, 2025, at the breathtaking Lightroom venue in Kings Cross, London. The event featured 360° screens displaying the new campaign, complemented by immersive light shows and performances by renowned DJs Mark Ronson and Honey Dijon.