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Enhancing Customer ExperiencethroughIn-Store Music

for Globus

A unique musical identity for the department store of the future

For more than 100 years, “Magazine zum Globus” has been an inspiration and driving force in Switzerland’s retail landscape. Offering the finest, newest and rarest things in life, the first Swiss department store helped define customer experience as we know it today. We are super excited to be part of this institution's journey into the future through a comprehensive audio branding, and distinct soundtracks for its nine locations.

Globus has always been about what is next in fashion and design, and the current re-invention of the brand is proof of the Swiss department store’s tradition of being at the forefront when it comes to retail innovations. From its flagship interior design concept and the considered brand selection to events and collaborations, the retailer follows a carefully designed branding strategy that is unrivaled in this market. Therefore, a unique audible identity is an integral part of the brand’s evolution into the department store of the future.

Because CX can be planned. Today's exclusive department store is more than just a shopper's paradise. It is a place where emotion and inspiration are closely intertwined, where lifestyle meets longing and visitors can let themselves drift, far away from the stresses of everyday life. So music is instrumental here in unleashing the magical power of the Globus brand to create a lasting, emotional experience.

Robin Hofmann, HearDis! CEO

Music Curation

Working closely with the Globus marketing team, HearDis! has curated an individual selection of songs to complement the stores’ customer profiles. Based on the parameters defined in the audio branding process, our curators translated the Globus identity into music, and the HearDis! AI software continuously creates soundtracks that fit perfectly with the desired mood on each floor.

Innovative Audio Technology

When it comes to audio design, we at HearDis! enjoy thinking about the big picture - and with Globus, we have found a partner that loves inventions and future technologies just as we do. For selected Globus stores, we implemented not only the content but also a state-of-the-art wireless sound system that is highly adaptable to reflect what is happening on the shop floor. Strategically placed speakers create specific audio zones, highlighting particular sections or brand spaces, and can be adjusted to traffic data. This targeted audio approach draws customers' focus, increases interest, and encourages exploration within the store. By delivering a dynamic and immersive audio experience, Globus can better connect with customers and stimulate their senses.

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