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Boosting Brand ExperiencethroughSound Identity

for Experimenta

Sound branding enables a holistic brand communication across channels.

As Germany's biggest science center, the experimenta in Heilbronn is an experience space for all ages - a brand that confidently embodies curiosity and innovation. We have developed a matching Sound Identity and brand music guide to strengthen promise, recognition and emotional impact across all touchpoints.

When brands think about experience, the result should be multi-sensory. Only then it can be sustainably impactful. We are proud of experimenta and its approach to holistically extend the brand communication by inviting us to develop a Sound Identity and audio library. And just as the science center is a place of discovery and interaction, the brand experimenta becomes synonymous with exploration and imagination. A successful symbiosis fuelled by music.

Sound Identity

The experimenta Sound Identity uniquely captures the essential brand values, rooted in knowledge and education, research and recreation and discourse between present and future. Moreover, the added sound dimension helps strengthen experimenta's positioning within the world of museums and experience centers by establishing a solid foundation for subsequent brand communication. 

Our bespoke audio library with 67 tracks goes hand in hand with the visual identity and brings the brand's personality to life. Selected music tracks as well as an audio kit containing loops and stems ensure that desired emotions like passion, fun, excitement and fascination can be sparked at any touchpoint.

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