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Reinforcing Brand ImagethroughCustom Soundtracks

for Burgermeister

Tasty sounds for Berlin’s freshest franchise.

Since its founding in 2006, Burgermeister has taken the German capital's restaurant scene by storm. In close collaboration with the owner-operated company, HearDis! has built an urban and bold Soundtrack for their growing collection of restaurants in Berlin and beyond.

To stand out in Berlin's ultra-competitive market, you have to do a lot of things right. And Burgermeister has a proven track record of winning the hearts of diners time and time again. True to their motto - "If you want it to be really good, you have to do it yourself" - the crew not only makes their own burger patties and sauces, but also bakes their own buns, simply because they want to offer their customers nothing but the best. 

Inspired by the no-nonsense classic New York burger, high-quality ingredients and a passion for food are the key elements to Burgermeister's success; and as word gets around, their burgers are no longer an insider's tip.

What started in the tiny space of a former public bathroom under an elevated subway platform has grown into a proper burger empire, and with the addition of more and more locations all over Europe, there was a need for a Custom Soundtrack to be a part of the Burgermeister experience.

Just like with their food, a run-of-the-mill, cookie-cutter music selection was not good enough. Through an in-depth brainstorming process, we gathered musical inspiration from the founders and teams to use as the basis for the music profile. Our music curators and AI models then came together to expand on the base selection and create a dynamic custom soundtrack that sets the right mood from busy lunch to late night.

And we know that music is much more than just a nice add-on for the vibe: It has a measurable, positive impact. When the playlist fits the setting, diners are more likely to stay longer, spend more, and rate their experience more positively overall. For a fast-paced burger restaurant, the right soundtrack helps energise the space and keep the flow just right. 

Rooted in hip-hop and rap, the Burgermeister sound blends old-school, new styles and funk with neo-soul influences to create a confident and gritty urban soundtrack you won't find anywhere else. Our flexible HearDis! playout solutions deliver the playlist either as a webstream or through our HearDis! hardware player, catering to the individual requirements of each location. 

We are excited to be part of Burgermeister's global journey beyond Berlin's city limits, setting the tone for the best burger joint in your town.

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