Although the company can trace its roots back to 1774, Birkenstock has never looked at the past. Instead, the brand is recognized worldwide for its exceptional quality and innovative product design that never goes out of style and focuses on a healthier and more sustainable lifestyle. Over 95% of all Birkenstock products are still manufactured in Germany, a testament to the shoemaker's appreciation for craftsmanship and long-term perspective.
Never standing still, Birkenstock has become one of the big names in fashion, known far beyond its iconic Arizona sandals through the 1774 collections, in which Birkenstock collaborates with brands such as Jil Sander, Dior, Stüssy and 032c magazine.
With such a diverse customer profile, Birkenstock needed a bespoke soundtrack that would be as colorful and vibrant as the brand itself, creating a positive atmosphere where everyone feels welcome.