This year we had the pleasure of joining the journey – not on the ice, but behind the scenes, shaping the soundtrack of the experience. 
Across four locations, we curated a custom music selection designed to mirror the energy of the event – from the arrival at the airport, the Ice Taxi transfer to the driving site, high-octane moments on the track to cozy indoor lounges where guests could unwind.

Every playlist was crafted to enhance the atmosphere – bold and dynamic when the action ramped up, more smooth and refined when it was time to recharge. The goal wasn’t just to provide background music, but to create a musical accompaniment that elevated the overall experience.

This project also marked the official start of our partnership with royalty-free music provider Epidemic Sound from Sweden. 
For the first time ever we paired our HearDis! playlist software with their wide and diverse range of high-quality tracks to set just the right tone. By integrating their library of songs into our own platform we were quickly able to deliver a smooth and good sounding product that could be heard across the various experience locations.

There couldn’t have been a better first event to kickstart this collaboration and we’re proud to have added our touch to such an iconic event, bringing together the power of AMG with a soundscape that matched its spirit.