What it is
Sound design refers to the intentional and strategic use of audio elements to create a distinctive and memorable sonic experience for a brand. It involves crafting and manipulating sounds like Sound Logos, Jingles, Soundscapes, Product- or User Interface Sounds that represent the brand's personality, values, and messaging. These Interface Sounds can include button clicks, notifications, menu interactions, or any other auditory cues that enhance the user experience and at the same time reinforce brand recognition.