Holistic Audio Concept

The Holistic Audio Concept is a variation of the Sound Identity specifically intended for physical touchpoints such as point of sale, exhibitions, events or other brand environments. 

We use this term when we go beyond the use of in-store music only. It is about creating a coherent, authentic and impressive audio experience in spatial environments. Spaces that provide unique opportunities for brands to interact physically with its audience, which digital channels can’t replicate. 

Studies have shown that there is a high correlation between one’s reaction to sound and their subconscious desire to return to that space. By leveraging the power of music and sound, combined with the physical presence of consumers and the instant gratification offered by a PoS, brands can set the mood for an overall positive customer experience that is able to drive sales and increase customer loyalty. 

A sophisticated music and sound concept in synergy with retail and interior design has the capability to transform your PoS into an immersive and multi-sensory experience that creates excitement, leaves a lasting impression and strengthens the bond to your consumers.

Our creatives work closely with your retail, exhibition or interior designers and architects to fulfill your vision and achieve the greatest possible impact on site. This can happen through new ways of product sampling, art installations, exhibition pieces, DJ-services, sound showers, digital signage, scoring of events or custom solutions. 

We guarantee brand- and location-fit of all audible content, as well as support and honest advice when it comes to finding the right hardware components to ensure flawless playback - always with your budget in mind. 

• Point of Sale
• Brand Environments 
• Exhibitions
• Audio Installations
• Events