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Custom Soundtracks

What it is

Custom Soundtracks refer to the creation and selection of unique music playlists or soundscapes specifically tailored to enhance the physical experience of a space or place.

Why it matters

These soundtracks are curated with the purpose of creating a pleasant and immersive auditory experience for customers and influencing their perception of the brand. Emotionalizing your brand through music will have a significant impact on your space performance and reinforces the bond with your audience. 

How it works

We will provide you with customized soundtracks for any type of stationary presence, enabling content discovery and inspiration on-site. Based on your brand's identity and objectives, our music curators select tracks that fit the desired mood, atmosphere, and target audience. 

They consider factors such as genre, tempo, instrumentation, lyrical content, and more to create a cohesive and engaging soundtrack. Once the tracks are selected, the music curators work on arranging and sequencing them in a way that creates a smooth and immersive listening experience. They take into account the flow, transitions, and pacing of the music to ensure that it aligns with your brand's retail environment and desired customer journey. Furthermore we regularly refresh the playlist, add new tracks, or adjust the soundtrack based on customer feedback and market trends.

Touchpoints for a possible implementation

  • Point of Sale
  • Brand Environments & Spaces 
  • Tradefairs
  • Events

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We’re looking forward to starting a project with you!

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