Since its inception in 2003, MYKITA has been a disruptive force in the eyewear industry: From the beginning, its designs were so unique and sophisticated that no one dared to manufacture them - so the young brand decided to develop not only their own factory, but also their own tools to create eyewear designs that meet the highest standards of aesthetics and durability. MYKITA's concept of "modern manufacturing" is the fusion of human creativity and hightech to create eyewear products that are functional, aesthetic, and unparalleled in the marketplace.
In line with MYKITA's international expansion and growing number of retail spaces worldwide, HearDis! was tasked with creating a custom soundtrack that would not only reflect the brand identity, but also support the inventive spirit and individualistic interior concept in a number of international markets.